Writing — Page 2
Page 2 of 2 — older posts.
JSON-LD for AI Search: Which Fields Actually Get Read
Five HTML-to-text converters kept at most 4 of 413 JSON-LD-only values across 40 ranking pages. See which fields reach a model and which to repeat in text.
· 24 min read
Meta Tags for AI Search: What's Documented and What Isn't
Which meta tags reach AI search: what Google, Microsoft and AI crawler docs say, my test of title, description and og:image, and how to check your page.
· 17 min read
Semantic HTML for AI Crawlers: Clean Headings Aren't Enough
AI crawlers parse semantic HTML before anything else, but a scan of 41 pages ranking for this topic shows clean structure is table stakes, not an edge.
· 19 min read
Do AI Crawlers Render JavaScript? What Docs and Data Say
Most AI crawlers skip JavaScript, and OpenAI, Anthropic and Perplexity say nothing about it. A bot-by-bot table and two site studies show where the trap bites.
· 15 min read
Why Your Site Doesn't Show Up in ChatGPT (or Perplexity)
Three robots.txt strategies for AI crawlers, and the two configuration mistakes that quietly cut you out of ChatGPT, Claude, and Perplexity answers.
· 12 min read