Posts tagged “SEO”
Where classic search optimization overlaps with AI search and where it stops: rankings, citations, and the habits worth keeping from ten years of SEO.
Most of what classic search optimization taught still holds when the reader is a model: crawlable pages, honest titles, content that answers the question actually asked. The overlap is larger than either the SEO-is-dead camp or the nothing-has-changed camp tends to admit. What changes is the unit of success. A ranking puts you on a list of ten and lets the reader choose; a citation puts one sentence of yours inside an answer, and the rest of your page goes unread.
These posts stay on that seam. One scans 93 pages ranking for AEO and GEO queries to see whether the people explaining the difference follow their own advice, and finds that 25.8% do. The others cover the four tags that decide how your brand renders on a citation card, and the robots.txt mistakes that quietly cut a site out of AI answers while leaving its Google traffic intact.
3 articles
GEO vs SEO vs AEO — What Actually Changes in Your Workflow
I scanned 93 pages ranking for AEO and GEO queries to see whether the people explaining the difference follow their own advice. Only 25.8% did.
· 11 min read
The Invisible Tags Shaping Your AI Citations
title, meta description, og:image, canonical — four tags decide if ChatGPT and Perplexity render your brand on the citation card. The bundle.
· 11 min read
Why Your Site Doesn't Show Up in ChatGPT (or Perplexity)
Three robots.txt strategies for AI crawlers, and the two configuration mistakes that quietly cut you out of ChatGPT, Claude, and Perplexity answers.
· 12 min read